Independent Billboard Operators - turning speadsheets into powerful business intelligence

Independent Billboard Operators
Client
A coop of independent billboard operators organized to help sell their ad space collectively
Industry
Advertising
Company Size
—
Headquarters
Ardmore, Oklahoma
Project Duration
Ongoing

IBO is harnessing big data to bring key advertising metrics to ad buyers across the globe and help Independent Billboard Operators drive financial success

Most businesses today run on excel spreadsheets, emails, and phone calls. When IBO came to Automate Army, they had maxed out the rows in Google Sheets and couldn't easily connect key data points.

After working with Automate Army for a small sample project the scope was expanded to build a data warehouse for all key IBO data.

That data warehouse now includes pipelines and various data syncronizations between data providers to provide IBO customers with traffic data on billboards.

The work with IBO is ongoing and continuing to deliver value for IBO's customers.

Hear it straight from Independent Billboard Operators

"The work the Automate [Army] team has been doing over the last year has been incredible. We've turned compelex spreasheets into a system that can manage our billboard inventory and traffic analysis data without painstaking efforts from our team. It's been a god send operationally for our teams"

Chris Cowlbeck

Chris Cowlbeck

General Manager

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